Showing posts with label Sink. Show all posts
Showing posts with label Sink. Show all posts

Thursday, August 19, 2010

Another great reason not to dress like a man

Florida gubernatorial candidate Alex Sink just released a campaign ad that positions her as an outsider candidate:

By wearing peach and cream, Ms. Sink creates a strong visual contrast between herself and the bickering male alternatives in the background. By wearing structured shapes, she projects an image of strength and professionalism, but no one would confuse her with the men, who now look generic and undistinguished.

UPDATE 8/29: Politico named this one of the top ten political ads of the summer

Thursday, July 8, 2010

Florida cool

We've talked before about Rep. Ileana Ros-Lehtinen's ease with casual wear when she's back in her home state of Florida. Now let's look at another Floridian with casual style: gubernatorial candidate Alex Sink:

Ms. Sink is speaking to a reporter from a beach, which is a tricky locale. They're there to talk about the shoreline and the oil spill, not on vacation, so she can't wear completely casual clothes. No bathing suits, no terry cloth. But if she showed up on the beach in a suit, that would look odd too. She finds just the right medium in a brightly colored t-shirt with a high crew neck. And then (and this is the real key to looking important, I think) she pairs the shirt with professional looking jewelry - the same stuff she might wear with a suit.  Because all the pieces are very simple, they don't look mismatched, just very grown up.