Florida gubernatorial candidate Alex Sink just released a campaign ad that positions her as an outsider candidate:
By wearing peach and cream, Ms. Sink creates a strong visual contrast between herself and the bickering male alternatives in the background. By wearing structured shapes, she projects an image of strength and professionalism, but no one would confuse her with the men, who now look generic and undistinguished.
UPDATE 8/29: Politico named this one of the top ten political ads of the summer.
Thursday, August 19, 2010
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You're right. Ms. Sink stands out in a visually positive way. I might have chosen slightly more assertive, "chunky" jewelry (necklace/earrings), but the woman has my attention as is.
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