Monday, June 28, 2010

Using the Red Jacket for contrast

Senate candidate Linda McMahon's recent campaign ad pokes fun at her job as the CEO of the WWE, and she uses her clothes to add to the effect:

She wears the iconic red jacket, in a particularly iconic style - the collar and bracelet length sleeves strongly channel Jackie O, which reads as the epitome of femininity. But there's even more going on here. Her chain link choker length necklace adds a toughness to her look, just as she shows "toughness" standing up to the wrestlers in the interspersed clips. Each element of her appearance is feeding back in to the message she's trying to send. Very effective.

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