Friday, February 12, 2010

Carly Fiorina: A color comparison

Senate candidate Carly Fiorina appeared on Glenn Beck's show recently. She wore red:



Although this is a red shirt and not a red jacket, I think it was probably chosen with the same goals in mind - to express power and patriotism in one broad swath of color. But when you see Ms. Fiorina on this show, do you look at her face or her shirt? All I can see is red because this color consumes her. She could be anyone. And an unadorned button down shirt is terribly unsophisticated for a woman as accomplished Fiorina. It's what we expect to see on an intern. Of course if you're going on Glenn Beck, the goal is approachability, not sophistication, so this is no time for a blazer and silk scarf. I would have gone for maybe a wool sweater in a fine gauge so as not to sweat too much under the studio lights. But our focus here is color...

She does so much better in cool, light colors, especially gray. Check out this discussion on health care:


Here, we see her face very clearly, especially her eyes. Most people look good in a medium gray, but Ms. Fiorina looks great in all shades, especially this light one. This is so much better than that overwhelming red!

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