This medium gray looks good on most people, and Ms. Fiorina does well to compliment the nature shade of her hair. The best part of this video, though, is her makeup. Violet eyeshadow shades like this are usually a good choice on brown eyes, especially with cool hair colors. Soft powdered eyeliner and natural mascara also draw us to her eyes without distracting us. The rest of the face has a natural look - smooth, even foundation, minimal blush and a soft rose lipstick.
Tape up a screen shot next to your makeup mirror, ladies. This is the way to do it.